Contacts & Lists
Audiences
Create distinct audience groups with double opt-in validation and subscriber tracking.
Docs Summary
- What this page explains: Creating distinct audience groups with double opt-in validation.
- Who should use it: Growth leads and email marketers managing opt-in subscribers.
- Related MailSend feature: Audience groups, double opt-in validation
- Common use cases: Opt-in subscriber lists, newsletter registration
- Related docs: Contacts & Lists, Segments, Email Automation
Audiences serve as high-level subscriber groupings. Each audience tracks active subscriber counts and supports double opt-in confirmation flows.