Use Case - Ecommerce

Email Marketing for Ecommerce That Drives Revenue, Not Just Opens

Recover abandoned carts, convert browsers into buyers, retain your best customers, and send personalized campaigns - all from one platform that connects directly to your store.

Shopify integration WooCommerce integration Abandoned cart recovery Revenue tracking
$42
Average ROI for every $1 spent on ecommerce email marketing
15-20%
Cart recovery rate with a 3-email abandoned cart sequence
4.4%
Average conversion rate for email vs 0.6% for social media

The 6 Ecommerce Email Flows Every Store Needs

These flows run automatically once set up. Combined, they typically add 20-30% to overall store revenue from email alone.

🛒
Abandoned Cart1h → 24h → 72h

Recover 15-20% of abandoned carts with a 3-email sequence. Each email escalates urgency - from gentle reminder to social proof to final discount.

Avg. $12/email recovered
🎉
Welcome SeriesDay 0 → Day 2 → Day 5

Introduce your brand, showcase bestsellers, and deliver a first-purchase offer. New subscribers become buyers faster when you get this right.

3x first purchase rate
📦
Post-PurchaseImmediate → Day 3 → Day 14

Order confirmation, shipping update, delivery notification, and a review request - all automated. Builds trust and drives repeat purchases.

42% repeat purchase rate
💔
Win-Back90 days inactive

Identify customers who haven't purchased in 90 days and send a personalized re-engagement offer before they forget you exist.

8-12% win-back rate
🏆
VIP & LoyaltyAfter 3+ purchases

Automatically identify your best customers and reward them with early access, exclusive discounts, and personalized product picks.

Highest LTV segment
🛍️
Browse Abandonment2 hours after visit

When a visitor browses a product page but doesn't add to cart, trigger a follow-up showing exactly what they viewed plus similar recommendations.

Catches pre-cart intent

Works With Your Ecommerce Stack

Native integrations with the most popular ecommerce platforms - set up in under 10 minutes.

🛒
Shopify
Full store sync - customers, orders, products, carts
🔧
WooCommerce
WordPress stores with full order history sync
🏪
BigCommerce
Native BigCommerce customer and order import
💳
Stripe
Trigger emails on payment events
Zapier
Connect any ecommerce platform via Zapier
🔌
REST API
Custom integrations for headless commerce

Ecommerce Email FAQ

How does Mailsend integrate with Shopify?

Mailsend connects to your Shopify store via a native integration. Once connected, customer data, purchase history, and browsing behavior sync automatically. You can set up abandoned cart, post-purchase, and product recommendation flows in minutes.

Can Mailsend replace Klaviyo for ecommerce?

Yes. Mailsend offers the same core ecommerce email flows - abandoned cart, post-purchase, win-back, browse abandonment - at a significantly lower price point. See our full Klaviyo vs Mailsend comparison for details.

Does Mailsend track ecommerce revenue from email?

Yes. Mailsend's analytics dashboard shows revenue generated per campaign, per automation flow, and per individual email. You can see your email marketing ROI in real-time.

Can I send product recommendation emails with Mailsend?

Yes. Connect your product catalog and Mailsend can insert personalized product recommendations into any email based on browse history, purchase history, or popular products in each category.

Your store is leaving revenue on the table.

The average ecommerce store makes $36 for every $1 spent on email. Connect your store today and see the difference.