[
  {
    "term": "Bulk email",
    "simpleDefinition": "Sending one email campaign to many recipients at once.",
    "detailedDefinition": "Bulk email refers to sending marketing campaigns, company newsletters, product updates, or alerts to a large list of subscribers simultaneously.",
    "whyItMatters": "Bulk email is the primary channel for marketing communication and customer retention, driving high conversion rates.",
    "howMailSendRelates": "MailSend supports bulk campaigns with visual template editors, contact segments, and domain warmups.",
    "relatedPage": "https://mailsend.dev/use-cases/newsletters",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "What is bulk email?",
      "How many bulk emails can I send at once?"
    ]
  },
  {
    "term": "Transactional email",
    "simpleDefinition": "Automated system emails triggered by user actions or events.",
    "detailedDefinition": "Transactional emails are automated, non-promotional messages triggered by user events, such as password resets, OTP passcodes, receipt invoices, or security updates.",
    "whyItMatters": "These emails are critical for application authentication, security updates, and operational flows.",
    "howMailSendRelates": "MailSend dispatches transactional emails via REST API and REST API with sub-second transmission speeds.",
    "relatedPage": "https://mailsend.dev/use-cases/transactional-email",
    "relatedDocs": "https://mailsend.dev/docs#api",
    "relatedFAQs": [
      "What is transactional email?",
      "How fast are transactional emails delivered?"
    ]
  },
  {
    "term": "Email API",
    "simpleDefinition": "An application programming interface for sending emails programmatically.",
    "detailedDefinition": "An Email API allows application code bases to send emails by initiating standard HTTPS JSON POST requests to delivery servers.",
    "whyItMatters": "API integrations offer dynamic payloads, SDK libraries, and fast execution for web and mobile apps.",
    "howMailSendRelates": "MailSend provides a full REST API with lightweight wrappers for JavaScript and Go.",
    "relatedPage": "https://mailsend.dev/docs",
    "relatedDocs": "https://mailsend.dev/docs#api",
    "relatedFAQs": [
      "What is the MailSend REST API?",
      "How do I authenticate API requests?"
    ]
  },
  {
    "term": "SPF",
    "simpleDefinition": "Sender Policy Framework, a DNS record listing authorized sending IP addresses.",
    "detailedDefinition": "SPF is an email validation protocol designed to detect spoofing by checking if the sending server's IP is listed in the domain owner's DNS.",
    "whyItMatters": "Configuring SPF prevents bad actors from spoofing your domain, ensuring search bots trust your emails.",
    "howMailSendRelates": "MailSend requires adding SPF TXT DNS records to authorize MailSend IP nodes.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "How does MailSend support domain key authorization?",
      "What is email deliverability?"
    ]
  },
  {
    "term": "DKIM",
    "simpleDefinition": "DomainKeys Identified Mail, a cryptographic signature proving sender authenticity.",
    "detailedDefinition": "DKIM attaches a digital signature to email headers. Recipient servers query DNS public keys to verify the message wasn't altered.",
    "whyItMatters": "DKIM signatures verify email content integrity, improving inbox delivery rates.",
    "howMailSendRelates": "MailSend provides DKIM CNAME records to verify and sign messages on your behalf.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "How does MailSend support domain key authorization?"
    ]
  },
  {
    "term": "DMARC",
    "simpleDefinition": "Domain-based Message Authentication, Reporting, and Conformance.",
    "detailedDefinition": "DMARC is an email authentication policy that uses SPF and DKIM to tell mailbox hosts how to handle alignment failures.",
    "whyItMatters": "DMARC alignment protects domains from spoofing and is mandated by major email hosts.",
    "howMailSendRelates": "MailSend requires confirming a DMARC alignment policy to ensure delivery trust.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "How does MailSend support domain key authorization?"
    ]
  },
  {
    "term": "Bounce",
    "simpleDefinition": "An email that cannot be delivered to the recipient address.",
    "detailedDefinition": "A bounce is a delivery rejection notification returned by the recipient server when a message cannot be successfully accepted.",
    "whyItMatters": "High bounce rates harm sender reputation, causing hosts to block incoming emails.",
    "howMailSendRelates": "MailSend tracks bounces in real-time, displaying details in analytics logs.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Does MailSend handle transactional bounces separately from campaigns?",
      "What is email deliverability?"
    ]
  },
  {
    "term": "Hard bounce",
    "simpleDefinition": "A permanent email delivery failure, typically due to an invalid address.",
    "detailedDefinition": "A hard bounce is a permanent delivery rejection triggered when the recipient address is invalid, inactive, or non-existent.",
    "whyItMatters": "Repeated hard bounces lead to spam blocklists. They must be suppressed immediately.",
    "howMailSendRelates": "MailSend auto-suppresses hard bounces from future send lists to protect domain scores.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "How does hard bounce handling protect deliverability?",
      "Does MailSend handle transactional bounces separately from campaigns?"
    ]
  },
  {
    "term": "Soft bounce",
    "simpleDefinition": "A temporary email delivery failure, e.g., a full mailbox.",
    "detailedDefinition": "A soft bounce occurs when an active address temporarily rejects a message, typically due to a full inbox or server timeout.",
    "whyItMatters": "While soft bounces are temporary, persistent failures can indicate delivery routing issues.",
    "howMailSendRelates": "MailSend retries temporary failures and logs statuses in your analytics dashboard.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Does MailSend handle transactional bounces separately from campaigns?"
    ]
  },
  {
    "term": "Suppression list",
    "simpleDefinition": "A database of blocked email addresses (unsubscribes, bounces, complaints).",
    "detailedDefinition": "A suppression list holds addresses that have opted out, bounced, or flagged messages as spam, protecting you from resending to them.",
    "whyItMatters": "Suppression lists protect domain reputation from being flagged by inbox providers.",
    "howMailSendRelates": "MailSend maintains automated suppression lists that block sends to invalid or unsubscribed addresses.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "How are unsubscribes handled in bulk campaigns?",
      "How does hard bounce handling protect deliverability?"
    ]
  },
  {
    "term": "Webhook",
    "simpleDefinition": "Real-time HTTP notifications triggered by platform events.",
    "detailedDefinition": "Webhooks allow systems to post event payloads (e.g. email delivered, open, click, bounce) to your servers in real-time.",
    "whyItMatters": "Webhooks enable automated synchronization of contact records and metrics without polling APIs.",
    "howMailSendRelates": "MailSend triggers webhook notifications for opens, clicks, deliveries, bounces, and complaints.",
    "relatedPage": "https://mailsend.dev/docs",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Does MailSend support webhooks?",
      "How do I secure my webhook endpoint?"
    ]
  },
  {
    "term": "Email deliverability",
    "simpleDefinition": "The capability to land emails directly in the recipient's primary inbox.",
    "detailedDefinition": "Deliverability measures how successfully sent emails avoid spam blocks and reach the user's primary inbox.",
    "whyItMatters": "Deliverability determines the ultimate return on investment (ROI) of marketing campaigns.",
    "howMailSendRelates": "MailSend offers SPF/DKIM verification, suppression automation, and warming tools to support deliverability.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "What is email deliverability?",
      "How does MailSend handle deliverability?"
    ]
  },
  {
    "term": "Email automation",
    "simpleDefinition": "Sending targeted emails automatically based on triggers.",
    "detailedDefinition": "Email automation routes users through targeted sequences triggered by actions (e.g., product signup, purchase checkout).",
    "whyItMatters": "Automation delivers timely, relevant content, increasing conversion rates without manual work.",
    "howMailSendRelates": "MailSend includes a visual automation builder to set up lifecycle sequences and event rules.",
    "relatedPage": "https://mailsend.dev/features/email-automation",
    "relatedDocs": "https://mailsend.dev/docs#automation",
    "relatedFAQs": [
      "What is included in the flat monthly MailSend plans?",
      "How do ecommerce stores use MailSend?"
    ]
  },
  {
    "term": "Abandoned cart email",
    "simpleDefinition": "Automated email sent to visitors who leave items in their cart.",
    "detailedDefinition": "Abandoned cart emails target users who add items to an online store checkout cart but leave before completing a purchase.",
    "whyItMatters": "These reminders recover lost sales, serving as a high-converting ecommerce flow.",
    "howMailSendRelates": "MailSend tracks cart activity triggers to send automated recovery sequences.",
    "relatedPage": "https://mailsend.dev/use-cases/ecommerce",
    "relatedDocs": "https://mailsend.dev/docs#automation",
    "relatedFAQs": [
      "What is an abandoned cart flow?",
      "How do ecommerce stores use MailSend?"
    ]
  },
  {
    "term": "Winback email",
    "simpleDefinition": "Emails targeted to re-engage inactive customers.",
    "detailedDefinition": "Winback emails target customers who haven't logged in, opened messages, or purchased recently to renew interest.",
    "whyItMatters": "Re-activating existing customers is more cost-effective than acquiring new leads.",
    "howMailSendRelates": "MailSend segments contacts by active dates to trigger win-back sequences.",
    "relatedPage": "https://mailsend.dev/use-cases/ecommerce",
    "relatedDocs": "https://mailsend.dev/docs#automation",
    "relatedFAQs": [
      "What is a customer winback campaign?",
      "Can I filter bulk campaign recipients?"
    ]
  },
  {
    "term": "OTP email",
    "simpleDefinition": "A transactional verification passcode message.",
    "detailedDefinition": "OTP (One-Time Password) emails provide verification passcodes to confirm logins or high-security actions.",
    "whyItMatters": "OTP messages require fast delivery to prevent user authentication delays.",
    "howMailSendRelates": "MailSend dispatches OTP codes instantly via REST API or REST API.",
    "relatedPage": "https://mailsend.dev/use-cases/transactional-email",
    "relatedDocs": "https://mailsend.dev/docs#api",
    "relatedFAQs": [
      "What is OTP email?",
      "How fast are transactional emails delivered?"
    ]
  },
  {
    "term": "Password reset email",
    "simpleDefinition": "A password recovery link message.",
    "detailedDefinition": "Password reset emails deliver account recovery links, triggered by password request clicks.",
    "whyItMatters": "Prompt delivery prevents sign-in issues and user frustration.",
    "howMailSendRelates": "MailSend prioritizes password resets to land them instantly in the primary inbox.",
    "relatedPage": "https://mailsend.dev/use-cases/transactional-email",
    "relatedDocs": "https://mailsend.dev/docs#api",
    "relatedFAQs": [
      "What is password reset email?",
      "Can I style transactional emails using HTML templates?"
    ]
  },
  {
    "term": "Newsletter",
    "simpleDefinition": "A scheduled broadcast message updating subscribers.",
    "detailedDefinition": "A newsletter provides company announcements, tutorials, tips, or product highlights to a subscriber list.",
    "whyItMatters": "Newsletters build audience engagement and establish industry authority.",
    "howMailSendRelates": "MailSend provides visual design editors, newsletters, and analytics tracking.",
    "relatedPage": "https://mailsend.dev/use-cases/newsletters",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "Is MailSend a newsletter tool?",
      "Can I schedule bulk email campaigns in advance?"
    ]
  },
  {
    "term": "Email campaign",
    "simpleDefinition": "A coordinated broadcast message sent to a target list.",
    "detailedDefinition": "An email campaign is a targeted message sequence sent to lists or segments to drive specific engagement goals.",
    "whyItMatters": "Campaigns form the core of email marketing strategies to announce feature upgrades or promos.",
    "howMailSendRelates": "MailSend includes a campaign creator with drag-and-drop elements and scheduling options.",
    "relatedPage": "https://mailsend.dev/use-cases/newsletters",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "Can I schedule bulk email campaigns in advance?",
      "Can I filter bulk campaign recipients?"
    ]
  },
  {
    "term": "Sender reputation",
    "simpleDefinition": "A trust score assigned to your sending domain by inbox hosts.",
    "detailedDefinition": "Sender reputation measures domain health based on parameters like spam reports, bounces, and email activity history.",
    "whyItMatters": "Low reputation scores cause hosts to route messages to the spam folder.",
    "howMailSendRelates": "MailSend protects your reputation with suppression filters and warm-up plans.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-warmup",
    "relatedFAQs": [
      "What is sender reputation?",
      "How does MailSend handle deliverability?"
    ]
  },
  {
    "term": "Domain authentication",
    "simpleDefinition": "Configuring DNS records to verify sender identity.",
    "detailedDefinition": "Domain authentication uses protocol records (DKIM, SPF, DMARC) in your DNS configuration to verify sender authorization.",
    "whyItMatters": "Authenticated messages verify identity, building trust with email servers.",
    "howMailSendRelates": "MailSend checks SPF, DKIM, and DMARC settings to authorize custom domains.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "How does MailSend support domain key authorization?",
      "How do I get started with MailSend?"
    ]
  },
  {
    "term": "Dedicated IP",
    "simpleDefinition": "An IP address reserved exclusively for your email sending.",
    "detailedDefinition": "A dedicated IP address isolates your sending reputation from other platform users, ensuring full control over delivery metrics.",
    "whyItMatters": "High-volume senders use dedicated IPs to avoid delivery delays caused by other senders.",
    "howMailSendRelates": "MailSend offers dedicated IP options on high-volume subscription tiers.",
    "relatedPage": "https://mailsend.dev/pricing",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "Can I get a dedicated IP address on MailSend?"
    ]
  },
  {
    "term": "Shared IP",
    "simpleDefinition": "An IP address shared by multiple platform users to send emails.",
    "detailedDefinition": "Shared IPs deliver messages from multiple accounts, allowing lower-volume senders to share sending infrastructure.",
    "whyItMatters": "Shared IPs are cost-effective for smaller senders but share reputational risks.",
    "howMailSendRelates": "MailSend monitors shared IP nodes to maintain high platform standards.",
    "relatedPage": "https://mailsend.dev/pricing",
    "relatedDocs": "https://mailsend.dev/docs#domain-setup",
    "relatedFAQs": [
      "Does MailSend enforce sending standards?",
      "What is email deliverability?"
    ]
  },
  {
    "term": "Open rate",
    "simpleDefinition": "The percentage of recipients who opened your email.",
    "detailedDefinition": "Open rate tracks email opens, measured using a transparent tracking pixel embedded in HTML payloads.",
    "whyItMatters": "Open rates reflect subject line effectiveness and list health.",
    "howMailSendRelates": "MailSend tracks opens dynamically and shows metrics in campaign dashboards.",
    "relatedPage": "https://mailsend.dev/features/analytics",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Are transactional emails tracked by default?",
      "Does API support tracking opens and clicks?"
    ]
  },
  {
    "term": "Click rate",
    "simpleDefinition": "The percentage of recipients who clicked links in your email.",
    "detailedDefinition": "Click rate tracks user engagement, measured by routing links through tracking redirect URLs.",
    "whyItMatters": "Click rates measure campaign call-to-action (CTA) performance.",
    "howMailSendRelates": "MailSend tracks click actions dynamically across campaigns and templates.",
    "relatedPage": "https://mailsend.dev/features/analytics",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Does API support tracking opens and clicks?",
      "Can I pull tracking logs into my own dashboard?"
    ]
  },
  {
    "term": "Unsubscribe rate",
    "simpleDefinition": "The percentage of recipients who opt out of your list.",
    "detailedDefinition": "Unsubscribe rate measures how many recipients click unsubscribe links, opting out of subsequent messages.",
    "whyItMatters": "High unsubscribe rates indicate content mismatch or list fatigue.",
    "howMailSendRelates": "MailSend records unsubscribes dynamically, managing suppressions automatically.",
    "relatedPage": "https://mailsend.dev/features/analytics",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "How are unsubscribes handled in bulk campaigns?",
      "Is MailSend compliant with CAN-SPAM and CASL regulations?"
    ]
  },
  {
    "term": "Spam complaint",
    "simpleDefinition": "An email marked as spam by a recipient.",
    "detailedDefinition": "A spam complaint occurs when a user clicks 'Mark as Spam' in their email client, sending feedback to providers.",
    "whyItMatters": "Spam complaints directly damage sender score metrics, requiring immediate suppression.",
    "howMailSendRelates": "MailSend suppresses complaints automatically to protect domain reputations.",
    "relatedPage": "https://mailsend.dev/deliverability",
    "relatedDocs": "https://mailsend.dev/docs#webhooks",
    "relatedFAQs": [
      "Does MailSend enforce sending standards?",
      "How does MailSend handle deliverability?"
    ]
  },
  {
    "term": "Email template",
    "simpleDefinition": "A reusable layout design for campaign messages.",
    "detailedDefinition": "Templates define standard layouts for emails, supporting dynamic variables to personalize dispatches.",
    "whyItMatters": "Templates save design time, ensuring consistent company branding.",
    "howMailSendRelates": "MailSend includes visual template managers, HTML builders, and markdown editors.",
    "relatedPage": "https://mailsend.dev",
    "relatedDocs": "https://mailsend.dev/docs#campaigns",
    "relatedFAQs": [
      "Can I style transactional emails using HTML templates?",
      "Can I personalize ecommerce layouts with dynamic product data?"
    ]
  }
]